Watch the film conceptualised by JWT Delhi here
Rajnigandha has launched a new digital film that highlights the positive spirit of competition in business and life.
Conceptualised by JWT Delhi, the film opens with a scene of a business man receiving the news that his arch rival has gone bust. He immediately takes off to visit his rival. What happens later is a pleasant twist in the tale.
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Rahat Kapur steps into the managing editor role to lead content strategy, while Nikita Mishra advances to editor to drive regional news coverage.
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As a CMO, she tries to stay ahead by researching and analysing what her audience wants from the brand, and then delivering exactly that.
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With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most preferred by consumers and marketers.
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A report by ShareChat and Moj found that these engaging clips have ingrained themselves into the daily routines of 81% of Indian consumers, especially those aged 25-44 years.
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