Rajkummar Rao links gym training with Traya's hair coaching for top results

Traya has rolled out a campaign #HopeForHair, featuring actor Rajkumar Rao to underscore its holistic approach to hair health. 

 

Conceptualised by Tilt Brand Solutions, the film showcases Rao as a fitness coach, highlighting the correlation between attaining physical wellness through regular exercise under expert supervision and tackling hair loss. It introduces Traya's hair coaching service, likening it to the support provided by a gym trainer, ensuring ongoing assistance during the Traya treatment journey for maximum effectiveness.

 

Saloni Anand, co-founder, Traya, said, “The #HopeForHair campaign is Traya's effort to shift people's perspective on hair loss. The initial campaign film with Rajkumar Rao instilled hope by showcasing transformative results for hair loss. Our goal is to enhance awareness that, although our solution is effective, consistent adherence to the treatment is crucial, and Traya's hair coach is there to support individuals throughout their journey. At Traya, our mission is to offer a reliable, long-term solution to hair loss.”