Campaign India Team
May 21, 2013

Quikr pulls a quick one on cricketers engaged in ‘spot fixing’

WATCH the ad film created by Scarecrow Communications here

Following its campaign themed around ‘unsold’ cricketers from the IPL auctions in February, Quikr.com has rolled out a new campaign around the spot fixing controversy.

Created by Scarecrow Communications, the film features a police inspector making an appeal to cricketers. In the film he says,  'Khud ko paison ke liye na bechein,  aur bechna hi hai to ghar ka purana saaman bechein Quikr.com par’ (Do not sell yourself for money. If you want to sell something, sell old material from your house on Quikr.com). The camera then reveals a cricketer sporting a towel tucked into his pants, in an obvious reference to the ongoing ‘spot fixing’ probe. The inspector spots the towel and starts dunking the cricketer's face in a tub of water, admonishing him for indulging in ‘spot fixing’.

Along with the film which is currently on YouTube, a single page ad has also been created on Facebook.

View the ad:

 

Raghu Bhat, founder director, Scarecrow Communications, said, "The static ad appeared on Quikr's Facebook page within 36 hours of the controversy breaking out. The film appeared within 72 hours. This is real-time response today's dynamic world demands. The timing helped Quikr leverage the online conversations around spot fixing brilliantly."

Credits
Brand: Quikr
Client: Pranay Chulet, Aparna Mahesh
Agency: Scarecrow Communications
Creative: Raghu Bhat, Manish Bhatt, Sarvesh Raikar, Kapil Tammal and Lalit Sakurkar
Production House: 200 Not Out Films
Director: Naren Multani
Producer: Hozefa Alibhai, Ravi Bhagchanda
Editor: Nilesh Girdhar

Source:
Campaign India

Related Articles

Just Published

3 hours ago

Campaign roundup: Week of 28 April

The latest ad films and campaigns from brands like Pepsi, Relaxo Footwears, Battlegrounds Mobile India (BGMI), TATA AIG, and more, in our weekly roundup.

3 hours ago

Moves and wins roundup: Week of 28 April

Our weekly roundup of the latest appointments and account wins news from Sungrow Europe, The Advertising Club, Whoppl, and many more.

4 hours ago

'Don’t give it away for free': WPP’s Rob Reilly on ...

Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.

7 hours ago

IPL ads: High stakes, low recall, and smarter plays

As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.