Following its campaign themed around ‘unsold’ cricketers from the IPL auctions in February, Quikr.com has rolled out a new campaign around the spot fixing controversy.
Created by Scarecrow Communications, the film features a police inspector making an appeal to cricketers. In the film he says, 'Khud ko paison ke liye na bechein, aur bechna hi hai to ghar ka purana saaman bechein Quikr.com par’ (Do not sell yourself for money. If you want to sell something, sell old material from your house on Quikr.com). The camera then reveals a cricketer sporting a towel tucked into his pants, in an obvious reference to the ongoing ‘spot fixing’ probe. The inspector spots the towel and starts dunking the cricketer's face in a tub of water, admonishing him for indulging in ‘spot fixing’.
Along with the film which is currently on YouTube, a single page ad has also been created on Facebook.
View the ad:
Raghu Bhat, founder director, Scarecrow Communications, said, "The static ad appeared on Quikr's Facebook page within 36 hours of the controversy breaking out. The film appeared within 72 hours. This is real-time response today's dynamic world demands. The timing helped Quikr leverage the online conversations around spot fixing brilliantly."
Client: Pranay Chulet, Aparna Mahesh
Agency: Scarecrow Communications
Creative: Raghu Bhat, Manish Bhatt, Sarvesh Raikar, Kapil Tammal and Lalit Sakurkar
Production House: 200 Not Out Films
Director: Naren Multani
Producer: Hozefa Alibhai, Ravi Bhagchanda
Editor: Nilesh Girdhar