Quaker has rolled out a film titled #SalutingOurHeroes, to pay tribute to the healthcare community that has been at the forefront of the pandemic. Conceptualised by Wunderman Thompson, it talks about the community’s incredible work in helping patients find strength to recover from their illness.
The film opens up with Quaker’s brand ambassador, chef Vikas Khanna, who expresses his gratitude towards each member of the healthcare community. The film unfolds with stories about India’s real life heroes who did extraordinary deeds in these testing times.
Anshul Khanna, senior director, marketing – foods, PepsiCo India said, “Our healthcare heroes deserve our deepest gratitude and admiration for risking their lives to keep us and our families safe. The ‘#SalutingOurHeroes’ film is our humble gesture to salute the dedicated service, relentless efforts, and unwavering spirit of our healthcare professionals. As a tribute to our heroes, this powerful film not only showcases the feats of incredible strength of our healthcare heroes but also fills us with hope, positivity, and inspiration. Keeping true to Quaker’s attribute of being ‘fuel for the real fit', we continue to support the healthcare community and are providing nutritious Quaker oatmeals to hospitals across the country. We will continue to stand with the healthcare heroes during these challenging times.”
Ritu Nakra, WPP lead - PepsiCo foods, India said, “Putting their duty before self, our healthcare workers have risked their own lives to save countless others. The selflessness and bravery shown by them in the face of adversity is inspiring for us all. Quaker honours their courage by paying tribute to them with our short film #SalutingOurHeroes. These stories showcase the courage, conviction and perseverance of our heroes against all odds, fuelling life and health back into the nation.”
Creative agency: Wunderman Thompson
WPP lead - PepsiCo Foods, India: Ritu Nakra
Chief creative officer: Senthil Kumar
Executive creative director: Sumati Singh
Strategy leads: Atishi Pradhan and Arnab Datta Chaudhuri
Creative directors: Sumonto Ghosh and Reshna Banerjee
Account management: Binay Mehra and Gunik Kaur Gambhir
Production house: Veeville
Production team: Manoj Nair, Wayne Bento, Dilip Kumar and Methun James
Music direction: Gagan Baderiya