Campaign India Team
May 31, 2019

Puma gets Virat Kohli to shake a leg to Divine's rap

Watch the film conceptualised by Wunderman Thompson here

Puma has rolled out a rap sung by Divine which features brand ambassador Virat Kohli. 
 
Titled 'sockthem', the film shows how Kohli made news for his statement about his 'bat doing the talking' after a confrontation in Australia. The video also features other Puma brand ambassadors Sushma Verma and Mary Kom. 
 
Abhishek Ganguly, managing director, Puma India, said, “Cricket is one of the biggest cultural integrators in India. The 'sockthem' campaign celebrates cricket and the culture of the sport that unites our nation. The anthem is a perfect way for fans to voice their support for Virat and cheer for team India. Divine and Virat together make this campaign widely-relatable in  a manner that is daring, optimistic and inspiring.”
 
Source:
Campaign India

Related Articles

Just Published

Premium
NBA plays glam and dunk in its maiden Indian film
Premium
2 hours ago

NBA plays glam and dunk in its maiden Indian film

Watch the film conceptualised by DDB Mudra Group here

Premium
Shivam Ranjan joins as marketing head at Motorola Mobility India
Premium
5 hours ago

Shivam Ranjan joins as marketing head at Motorola ...

He will be responsible for overall brand building, marketing and PR for Motorola

Premium
'India is the next nut to crack, so we’ll be in touch with Indian companies': FIFA
Premium
6 hours ago

'India is the next nut to crack, so we’ll be in ...

Leaders from FIFA, La Liga and Arsenal FC discuss their plans for Asia domination.

Premium
Gillette sings a tune to those afraid of shaving
Premium
8 hours ago

Gillette sings a tune to those afraid of shaving

Watch the film conceptualised by Grey Group India here