Campaign India Team
May 31, 2019

Puma gets Virat Kohli to shake a leg to Divine's rap

Watch the film conceptualised by Wunderman Thompson here

Puma has rolled out a rap sung by Divine which features brand ambassador Virat Kohli. 
 
Titled 'sockthem', the film shows how Kohli made news for his statement about his 'bat doing the talking' after a confrontation in Australia. The video also features other Puma brand ambassadors Sushma Verma and Mary Kom. 
 
Abhishek Ganguly, managing director, Puma India, said, “Cricket is one of the biggest cultural integrators in India. The 'sockthem' campaign celebrates cricket and the culture of the sport that unites our nation. The anthem is a perfect way for fans to voice their support for Virat and cheer for team India. Divine and Virat together make this campaign widely-relatable in  a manner that is daring, optimistic and inspiring.”
 
Source:
Campaign India

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