Campaign India Team
May 31, 2019

Puma gets Virat Kohli to shake a leg to Divine's rap

Watch the film conceptualised by Wunderman Thompson here

Puma has rolled out a rap sung by Divine which features brand ambassador Virat Kohli. 
 
Titled 'sockthem', the film shows how Kohli made news for his statement about his 'bat doing the talking' after a confrontation in Australia. The video also features other Puma brand ambassadors Sushma Verma and Mary Kom. 
 
Abhishek Ganguly, managing director, Puma India, said, “Cricket is one of the biggest cultural integrators in India. The 'sockthem' campaign celebrates cricket and the culture of the sport that unites our nation. The anthem is a perfect way for fans to voice their support for Virat and cheer for team India. Divine and Virat together make this campaign widely-relatable in  a manner that is daring, optimistic and inspiring.”
 
Source:
Campaign India

Related Articles

Just Published

Premium
ADK Fortune gets Ambar Sharan Lal
Premium
44 minutes ago

ADK Fortune gets Ambar Sharan Lal

Moves from HS Ads where he was GM

Premium
Cannes Lions 2019: Ad agencies have raised game thanks to 'fixed and flow' - P&G CMO Pritchard
Premium
2 hours ago

Cannes Lions 2019: Ad agencies have raised game ...

Getting personal, Pritchard also revealed his belief that he wouldn't be CMO today if his name was Mitch Gonzalez.

Premium
Cannes Lions 2019: Unilever scraps separate agency relationships
Premium
3 hours ago

Cannes Lions 2019: Unilever scraps separate agency ...

FMCG giant is looking to work across holding companies and develop content partnerships with the entertainment world as it moves away from interruption-based advertising.

Premium
Extinction Rebellion disrupts Cannes Lions; 11 arrests made
Premium
3 hours ago

Extinction Rebellion disrupts Cannes Lions; 11 ...

The protest was organised by members of the French and English teams