Campaign India Team
May 31, 2019

Puma gets Virat Kohli to shake a leg to Divine's rap

Watch the film conceptualised by Wunderman Thompson here

Puma has rolled out a rap sung by Divine which features brand ambassador Virat Kohli. 
Titled 'sockthem', the film shows how Kohli made news for his statement about his 'bat doing the talking' after a confrontation in Australia. The video also features other Puma brand ambassadors Sushma Verma and Mary Kom. 
Abhishek Ganguly, managing director, Puma India, said, “Cricket is one of the biggest cultural integrators in India. The 'sockthem' campaign celebrates cricket and the culture of the sport that unites our nation. The anthem is a perfect way for fans to voice their support for Virat and cheer for team India. Divine and Virat together make this campaign widely-relatable in  a manner that is daring, optimistic and inspiring.”
Campaign India

Related Articles

Just Published

14 hours ago

Deepika Padukone grooves to 'Auva Auva' for Levi's, ...

Watch the film conceptualised by Spring Marketing Capital here

15 hours ago

Sony Music appoints Sangeetha Aiyer as director of ...

Moves from NBCUniversal India where she was head of marketing

16 hours ago

New Government guidelines to hold social media and ...

It involves a three-tier regulation mechanism that requires OTT platforms and YouTube to self-classify their content into five categories based on age suitability

17 hours ago

Narendra Modi, Virat Kohli and Rahul Gandhi lead ...

Social media analytics firm Twitteet released its analytics for January 2021