Priyanka Chopra and Assam Tourism are back with the latest instalment of the 'Awesome Assam' campaign.
This film has also been conceptualised by the YAAP-Crayons Advertising collaborative team. It shows visuals of the state with Chopra and her friend exploring it.
Rondeep Gogoi, ECD, Crayons Advertising, said, “While we shot in Assam for almost 10 days, we had just two days of Priyanka in Assam and a lot to cover. We had to identify locations where crowd management was possible. We also had to keep track of the travel time from one location to the other. So I had to pen down a script keeping all these in mind. But what worked in our favour was PC’s professionalism. She had flown New York-Delhi-Jorhat. But without a hint of jet-lag, she embraced Assam for the next three days."
Shouvik Roy, senior partner, YAAP, added, “A successful 2017 film is always a tough act to follow. This film is about experiencing elements that go beyond nature and culture. It covers a wide array of tourist interests – such as golf, Brahmaputra River Cruises and the majestic Tea Gardens. There has been a very positive growth trend in arrival tourists in Assam. This film promises to evoke a lot more interest among the seasoned travellers who will be compelled to see Assam differently – through Priyanka’s eyes. “
Conceptualised by: YAAP-Crayons
Director: Lloyd Baptista
Cinematographer: Sejal Shah
Producer: Anand Kumar (Fullmoon Productions)
Photographer: Jatin Kampani