Campaign India Team
Oct 16, 2018

Priyanka Chopra is back in Awesome Assam

Watch the ad film conceptualised by YAAP-Crayons Collaborative here

Priyanka Chopra and Assam Tourism are back with the latest instalment of the 'Awesome Assam' campaign. 
 
This film has also been conceptualised by the YAAP-Crayons Advertising collaborative team. It shows visuals of the state with Chopra and her friend exploring it. 
 
Rondeep Gogoi, ECD, Crayons Advertising, said, “While we shot in Assam for almost 10 days, we had just two days of Priyanka in Assam and a lot to cover. We had to identify locations where crowd management was possible. We also had to keep track of the travel time from one location to the other. So I had to pen down a script keeping all these in mind. But what worked in our favour was PC’s professionalism. She had flown New York-Delhi-Jorhat. But without a hint of jet-lag, she embraced Assam for the next three days."
 
Shouvik Roy, senior partner, YAAP, added, “A successful 2017 film is always a tough act to follow. This film is about experiencing elements that go beyond nature and culture. It covers a wide array of tourist interests – such as golf, Brahmaputra River Cruises and the majestic Tea Gardens. There has been a very positive growth trend in arrival tourists in Assam. This film promises to evoke a lot more interest among the seasoned travellers who will be compelled to see Assam differently – through Priyanka’s eyes. “ 
 
Credits:
 
Conceptualised by: YAAP-Crayons
Director: Lloyd Baptista
Cinematographer: Sejal Shah  
Producer: Anand Kumar (Fullmoon Productions) 
Photographer: Jatin Kampani
 
Source:
Campaign India

Related Articles

Just Published

13 hours ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

17 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

20 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

20 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.