Campaign India Team
Oct 16, 2018

Priyanka Chopra is back in Awesome Assam

Watch the ad film conceptualised by YAAP-Crayons Collaborative here

Priyanka Chopra and Assam Tourism are back with the latest instalment of the 'Awesome Assam' campaign. 
 
This film has also been conceptualised by the YAAP-Crayons Advertising collaborative team. It shows visuals of the state with Chopra and her friend exploring it. 
 
Rondeep Gogoi, ECD, Crayons Advertising, said, “While we shot in Assam for almost 10 days, we had just two days of Priyanka in Assam and a lot to cover. We had to identify locations where crowd management was possible. We also had to keep track of the travel time from one location to the other. So I had to pen down a script keeping all these in mind. But what worked in our favour was PC’s professionalism. She had flown New York-Delhi-Jorhat. But without a hint of jet-lag, she embraced Assam for the next three days."
 
Shouvik Roy, senior partner, YAAP, added, “A successful 2017 film is always a tough act to follow. This film is about experiencing elements that go beyond nature and culture. It covers a wide array of tourist interests – such as golf, Brahmaputra River Cruises and the majestic Tea Gardens. There has been a very positive growth trend in arrival tourists in Assam. This film promises to evoke a lot more interest among the seasoned travellers who will be compelled to see Assam differently – through Priyanka’s eyes. “ 
 
Credits:
 
Conceptualised by: YAAP-Crayons
Director: Lloyd Baptista
Cinematographer: Sejal Shah  
Producer: Anand Kumar (Fullmoon Productions) 
Photographer: Jatin Kampani
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Weekend Watch: The fresh smell of..sweaty underpants?
Premium
28 minutes ago

Weekend Watch: The fresh smell of..sweaty underpants?

This gardening brand's commercial really stinks.

Premium
Media360 India: 'Agencies that offer lower rates are generally picked': Vineet Sodhani
Premium
1 hour ago

Media360 India: 'Agencies that offer lower rates ...

The CEO of Spatial Access spoke about whether the clients and agencies must do so that there’s mutual benefit

Premium
Media360 India: CMOs discuss agencies, expectations from them
Premium
1 hour ago

Media360 India: CMOs discuss agencies, expectations ...

Abhishek Gupta and Nipun Kaushal spoke about what they expect from agencies, ad fraud, in-housing and more...

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
2 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films continues with his weekly sketches for Campaign India