Prega News turns every Sunday into ‘Mom Day’
Watch the film conceptualised by ADK Fortune
Nov 23, 2020 03:41:00 AM | Video | Campaign India Team
Prega News’ campaign #SundayIsMomDay aims to acknowledge all that mothers have done and continue to do, especially during the pandemic. It puts forward the idea of the family taking over household duties for one day in a week to give mothers a day of rest.
The film shows a typical household and all that a mother manages to look after in a single day. In the end, the daughter suggests that the entire family lock in Sunday as ‘Mom Day’ each week to give her a break. ADK Fortune has conceptualised the ad.
Rajeev Juneja, CEO, Mankind Pharma said, “We have always believed in the strength of moms, but this pandemic has seen them emerge as superheroes who juggled work, household, kids, and all the while with a smile on their faces. Whether they are doctors, frontline warriors or even stay-at-home moms, this pandemic has shown us the true unbeatable spirit of moms, who worked tirelessly through these times to keep the families safe and sound. Our film is a small ‘thank you’ gesture, and through this, we aim to raise awareness about the hard work moms do and how we can help make things a little easier for them.”