Practo has appointed Rahul Dravid as brand ambassador and rolled out a film featuring its recently launched service, Practo Care Surgeries.
The film has been conceptualised by Spring Marketing Capital and shows how patients can get everything, right from the first consultation service to the post-surgery care using Practo Care Surgeries.
Srikanth Pinninti, executive vice president - marketing, Practo, said, “Dravid embodies Practo’s spirit of always being dependable and trustworthy. Built on this understanding, our association with him is a step towards improving awareness - and thereby access - to quality secondary healthcare. Given the superior surgical support that sports people routinely need, this endorsement conveys that the same is available to anyone today with Practo Care Surgeries.”
Arun Iyer, founder and creative partner, Spring Marketing Capital, said, “Surgeries are considered a stressor for most patients, even though they can offer a lot of relief. Practo Care Surgeries combines easy access with medical expertise and state-of-the-art technology to offer patients an end-to-end experience."
The film is airing on digital.
Agency: Spring Marketing Capital
Founder and creative partner: Arun Iyer
Creative partner: Manish Karnatak
Creative associate: Manu Ambady
Portfolio associate: Chitra Balachandran
Production house: Absolute Productions
Director: Shlok Sharma
Executive producer: Prafull Sharma
Producer: Trisanku Kaushik
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