Campaign India Team
Sep 02, 2021

Policybazaar.com protests against uninsured Indians

Watch the films conceptualised by Policybazaar.com's in-house team here

Policybazaar.com has rolled out a campaign to create awareness among Indian consumers, who often procrastinate and neglect the benefits of having health and term life insurance. Titled ‘No Insurance Day’, the campaign is conceptualised byPolicybazaar.com's in-house team and showcases a humorous take on how humans procrastinate, instead of acting on important things.
 
The films feature the most nonsensical excuses that Indians make, to get away from buying an insurance which can secure the financial future of their families. It highlights the various features of Policybazaar, offering a wide choice of affordable insurance solutions.
 

A Policybaazar.com spokesperson said, “While we always hope for the best we should also be prepared for the worst. It is imperative that we do not delay the decision of securing our loved ones. We hope that this campaign reaches out to maximum people and encourages them to take the crucial first step towards protecting their loved ones, without procrastinating.”
 
Source:
Campaign India

Related Articles

Just Published

14 hours ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

15 hours ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

15 hours ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

16 hours ago

What makes a 'new-age agency' in 2025? Not hype

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.