Campaign India Team
Mar 01, 2019

PokerStars wonders if Nawazuddin Siddiqui is bluffing

Watch the campaign conceptualised by Ogilvy here

PokerStars India has unveiled three TV commercials starring popular Bollywood actor Nawazuddin Siddiqui. The association is designed to strengthen the brand’s resonance as it seeks to bring the concepts of poker to a wider audience. 
The three commercials challenge the audience to work out whether they think Nawaz is bluffing in the scenarios, or not. One features Nawaz trying to use a poker chip as everyday money, one follows him as he attempts to take on a role inspired by James Bond and one sees him analysing the behaviour of people in a café. The commercials shine a light on the different and varied skills needed to play poker, such as reading body language, eventually leading Nawaz to the poker tables.
Watch the Cafe and Poker Chips ad films here:
Viewers are encouraged to vote at PokerStars.IN on whether they think Nawaz is bluffing for the chance to win prizes. 
Nawazuddin Siddiqui said, “I have been intrigued by poker for some time now as I believe it hits the magic balance between being easy to learn yet gives ongoing opportunities to increase your knowledge and master the game. I am looking forward to improving my poker skills alongside some of the best professional poker players at PokerStars India. 
“We are delighted to partner with Nawaz for this ground-breaking TV advert,” said Ankur Dewani, CEO, Sachiko Gaming. “Nawaz is one of the most engaging and popular personalities in Bollywood who has shown great resilience, determination and skill to get to where he is today. These are all key attributes belonging to poker players, so we could not have partnered with anyone better. I look forward to working with him on many successful projects in the future.”
Campaign India

Related Articles

Just Published

7 hours ago

Havas Media Group rolls out social equity private ...

The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

12 hours ago

Combiflam gets the clarity of thought back

Watch the film conceptualised by Ogilvy here

12 hours ago

Premier League advertising increases as Bundesliga ...

Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes

12 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India