Campaign India Team
Mar 01, 2019

PokerStars wonders if Nawazuddin Siddiqui is bluffing

Watch the campaign conceptualised by Ogilvy here

PokerStars India has unveiled three TV commercials starring popular Bollywood actor Nawazuddin Siddiqui. The association is designed to strengthen the brand’s resonance as it seeks to bring the concepts of poker to a wider audience. 
 
The three commercials challenge the audience to work out whether they think Nawaz is bluffing in the scenarios, or not. One features Nawaz trying to use a poker chip as everyday money, one follows him as he attempts to take on a role inspired by James Bond and one sees him analysing the behaviour of people in a café. The commercials shine a light on the different and varied skills needed to play poker, such as reading body language, eventually leading Nawaz to the poker tables.
 
Watch the Cafe and Poker Chips ad films here:
 
 
 
Viewers are encouraged to vote at PokerStars.IN on whether they think Nawaz is bluffing for the chance to win prizes. 
 
Nawazuddin Siddiqui said, “I have been intrigued by poker for some time now as I believe it hits the magic balance between being easy to learn yet gives ongoing opportunities to increase your knowledge and master the game. I am looking forward to improving my poker skills alongside some of the best professional poker players at PokerStars India. 
 
“We are delighted to partner with Nawaz for this ground-breaking TV advert,” said Ankur Dewani, CEO, Sachiko Gaming. “Nawaz is one of the most engaging and popular personalities in Bollywood who has shown great resilience, determination and skill to get to where he is today. These are all key attributes belonging to poker players, so we could not have partnered with anyone better. I look forward to working with him on many successful projects in the future.”
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Hindustan Unilever announces leadership changes, ...

The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.

3 hours ago

Data-driven insights essential for navigating ...

A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.

4 hours ago

Breaking down the latest developments from ...

Patanjali Ayurved continues to faces rigorous scrutiny from the Supreme Court over misleading advertisements, with the case underscoring the vital need for strict regulatory oversight in health-related advertising in India.

5 hours ago

IPG reports 12% fall in net profit for Q1 but ...

Group is forecasting 1-2% organic growth over course of 2024.