PokerStars India has unveiled three TV commercials starring popular Bollywood actor Nawazuddin Siddiqui. The association is designed to strengthen the brand’s resonance as it seeks to bring the concepts of poker to a wider audience.
The three commercials challenge the audience to work out whether they think Nawaz is bluffing in the scenarios, or not. One features Nawaz trying to use a poker chip as everyday money, one follows him as he attempts to take on a role inspired by James Bond and one sees him analysing the behaviour of people in a café. The commercials shine a light on the different and varied skills needed to play poker, such as reading body language, eventually leading Nawaz to the poker tables.
Watch the Cafe and Poker Chips ad films here:
Viewers are encouraged to vote at PokerStars.IN on whether they think Nawaz is bluffing for the chance to win prizes.
Nawazuddin Siddiqui said, “I have been intrigued by poker for some time now as I believe it hits the magic balance between being easy to learn yet gives ongoing opportunities to increase your knowledge and master the game. I am looking forward to improving my poker skills alongside some of the best professional poker players at PokerStars India.
“We are delighted to partner with Nawaz for this ground-breaking TV advert,” said Ankur Dewani, CEO, Sachiko Gaming. “Nawaz is one of the most engaging and popular personalities in Bollywood who has shown great resilience, determination and skill to get to where he is today. These are all key attributes belonging to poker players, so we could not have partnered with anyone better. I look forward to working with him on many successful projects in the future.”
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Watch the film conceptualised by Ogilvy here