Cars24 has rolled out a campaign titled 'Car bechni ho, toh Cars24'. The four film campaign consists of films featuring Mandira Bedi and Nawazuddin Siddiqui share their struggles of selling their cars. Hypersonic Advisory has conceptualised the films.
The film featuring Siddiqui shows him looking to sell his first car. His neighbor suggests that he gifts the car to him, as he doesn't need the money anymore. He turns that down and goes to Cars24, to get the price his car deserved.
The second film (above) shows Bedi talking of the time when she was harassed endlessly by all kinds of pesky calls at all times of the day, inquiring about the car she'd listed online. A friend suggests Cars24 and Bedi loves the service.
Two more films are part of the campaign. One shows a man doing the rounds of courts as he sold his car to an unsavory character several years in the past. This man went onto commit serious criminal acts, but went scot-free as the car was still in the name of the original buyer.
Vikram Chopra, CEO, Cars24, said, “Cars24 has been around for a while, but we realised that there were multiple reasons why we had such a wide fan base. A very large number of our branch walk-ins were from referrals from other happy consumers who had earlier sold a car at Cars24. We realised it’s time we move from a single benefit proposition to appropriating the category of used cars. The latest campaign establishes Cars24 as the clear dominant leader in the segment, and re-positions all other methods of selling your used car as tedious, harrowing and unreliable.”