Watch the campaign conceptualised by Ogilvy here
Social Applications have been riding the marketing hype cycle in 2009, with many Internet-savvy brand managers in India considering a Facebook App, for their digital campaigns. From cosmetics to cars, beverages, chocolates and movies, every marketer has a one-line brief for their media agencies. “Need a compelling presence on Facebook and Twitter – go build a page, create an application, get fans/users”.
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