Poco has rolled out a campaign 'return of the king' to highlight the offerings of its F5 range.
Conceptualised by Media.Monks, the films showcase the phone's features through tongue-in-cheek dynamics between a boss and an employee.
The first film showcases an employee unbothered by the workload, whereas his boss is aggravated and is shown flinging papers in a conference room. The film shows the employee playing a game on the Poco F5 to showcase he works well under pressure and thereby highlights the phone's performance quality.
In the second film, the boss asks the employee to shake things up as he reviews a business pitch. To stir things up, the employee ends up creating a video on his Poco phone by going so far as to spin his boss on a chair and beat him up. The film ends with the voiceover saying 'get rid of all jerks with Poco F5' and highlights its video offerings.
The third film showcases the boss and employee in a performance review meeting. As the boss is shown connecting with the HR through a video call, he begins slandering the employee. However, before the boss completes his insulting remark, the employee hypnotises his boss through the Poco phone, which leads to the boss praising him.
Himanshu Tandon, country head, Poco India, said, "We are thrilled to launch our 'Return of the King' campaign for the Poco F5 smartphone. This creative and humorous approach showcases the advanced features of the Poco F5, highlighting its lightning-fast processor, long battery life, and mesmerising camera capabilities. The campaign captures the essence of our brand's commitment to innovation and delivering exceptional value to our customers. Through relatable boss-employee dynamics, we aim to connect with our audience on an emotional level, positioning the POCO F5 as the ultimate choice for productivity and capturing stunning moments."
Kiran Ramamurthy, chief operating officer, Media.Monks India, said, “Smartphone advertising has unfortunately become a bit formulaic. It was therefore refreshing when the client wanted to move away from the speeds and feeds kind of work that is dominating the category currently. While the premise of the phone is still 'performance', moving the thought to 'performance under pressure' and using a highly relatable creative metaphor is what makes this campaign different."