HP India has rolled out a campaign 'Ho Jayega' (it will be done) to highlight how its Smart Tank Printers offer small business owners the confidence of getting their job done seamlessly.
Conceptualised by Simple Creative, the films highlight men who toil away quietly, behind the scenes. Be it the small neighbourhood shop owner who makes buying our daily needs more personal than buying off apps, or the notary sitting for hours. They are powered by the ease of use and cost-effectiveness of the HP Smart Tank Printer. The film combines humour with a message on the reliability and assurance of HP Smart Tank printers and every time the new owner of the HP Smart tank printer proudly says, 'Bola tha na, ho Jaayega' (I told you right, it will be done).
Prashant Jain, chief marketing officer, HP India, said, “Small businesses in India are embracing technology and transforming their operations. When it comes to printing, they seek reliability and ease of use. This new campaign positions the new line of HP Smart Tank printers as the most dependable printing option for them. For us, the 'ho jayega' campaign is a celebration of the dependability of the Indian small business owner, while highlighting the Smart Tank printers' compelling features.”
Client: HP India
Agency: Simple Creative
Produced by: Media.Monks