PNB MetLife launched a campaign #BaatonMeinMatAana (don’t get carried away by talks), to educate and protect consumers against financial cybercrime. Conceptualised by L&K Saatchi & Saatchi, the campaign comprises a three-part video series, featuring actor Anup Soni.
The films showcase how Soni responds to fraudulent callers who try to lure him into exciting schemes, in order to obtain his confidential financial information.
Nipun Kaushal, chief marketing officer, PNB MetLife, said, “Insurance is an industry built on trust and as a customer centric organisation, it has always been PNB MetLife’s priority to protect its customer's best interests and shielding them from potential financial loss. In addition to these videos, we are engaging our agents to help grow consumers’ awareness about this issue.”
The campaign will run on TV, social media, email and other digital platforms.
Creative agency: Law & Kenneth Saatchi & Saatchi
Production House: Content Factory by Prodigious
Director: Prasad Wadke