PNB Housing Finance has launched a campaign – ‘Ek laddoo hamaare taraf se bhi kha lena’ (have a laddoo on our behalf). The film promotes the brand’s new digital home loan platform where customers can complete all home loan paperwork online.
The film highlights the seamlessness, convenience and benefits of the platform – users are shown to fill their home loan applications online, upload documents, and complete video-KYC all from the comfort of their homes. Conceptualised by Daiko FHO, the campaign targets aspiring homeowners with the promise of a ‘safer, faster and easier’ home loan application-to-approval service.
Hardayal Prasad, MD and CEO, PNB Housing Finance, said, “We put customers at the heart of everything we do. The pandemic has prompted us to design an innovative loan application process that prioritises the safety of our customers and employees, and at the same time helps fulfil the dreams of millions of people to buy a home. The campaign showcases the seamless technology interface between PNB Housing Finance and its customers and the industry-best service options that are offered across the home loan segment.”
He added, “We have chosen to run the campaign across all digital platforms, which are leading the way in content consumption today and enabling brands to tell compelling stories.”
Client: Bhavya Taneja, Raj Guru
Creative Agency: Daiko FHO
Creatives: Shivanand Mohanty, Biraj Banerjee, Ankush Sharma, Gautam Bardhan, Sahib Wason
Account management: Tarun Chaudhry, Pran Nath Jan, Mani Misra
Production house: Cellar Door
Executive producer: Sourav Bangotra
Director: Rishav Rastogi
DOP: Arnold Fernandes