Campaign India Team
Mar 09, 2018

Pick of the Women's Week

Brand activations and films from Renault, Sony LIV, Biba and Mahindra Trucks & Buses

We pick some ads that stayed away from the stereotypes and were highly inspiring.

The Renault activation at a Mumbai mall was one such instance. It gets ace women racers to ride passenger cars with regular passengers for company. The result is fascinating.

Sony LIV

Why do men watch women's sports? It took a sports channel to highlight the cause. 

Biba

The brand tossed the question that women often get asked, to a man.

Mahindra Trucks and Buses

What's the image that comes to mind when you mention the term 'truck driver' or 'dhaba owners'? This set of two films from Mahindra Trucks and Buses is refreshingly different. 
 
 
 

Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Cannes Lions 2020 cancelled: Indian adland reacts

Some believe learnings will be missed while some call for work to be celebrated with an online event

1 day ago

Cannes Lions not to be held in 2020

Festival scheduled to return in June 2021

1 day ago

Weekend Wrap: 3 April 2020

In the news: ASCI, Media Mantra, Ogilvy, The BlueBeans, Ventes Avenues

1 day ago

Vivo India salutes the heroes who wear capes

Watch the film conceptualised by Dentsu Impact here