Pick of the Women's Week

Brand activations and films from Renault, Sony LIV, Biba and Mahindra Trucks & Buses

Mar 09, 2018 05:47:00 AM | Video | Campaign India Team

We pick some ads that stayed away from the stereotypes and were highly inspiring.

The Renault activation at a Mumbai mall was one such instance. It gets ace women racers to ride passenger cars with regular passengers for company. The result is fascinating.

Sony LIV

Why do men watch women's sports? It took a sports channel to highlight the cause. 


The brand tossed the question that women often get asked, to a man.

Mahindra Trucks and Buses

What's the image that comes to mind when you mention the term 'truck driver' or 'dhaba owners'? This set of two films from Mahindra Trucks and Buses is refreshingly different. 

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