Campaign India Team
Aug 24, 2018

Pick of the Week: Mochi takes the bro out of Raksha Bandhan

Watch the film conceptualised by Makani Creatives

Mochi Shoes has joined in the Raksha Bandhan celebrations in a different way.
 
This film, conceptualised by Makani Creatives, shows college boys hiding from a group of three girls as they fear being 'bro-zonned' by them. There's one man who stands out and walks past them. Smitten by him, the women hide their Rakhis. 
 
Alisha Malik, VP - marketing, Mochi Shoes and Accessories, said, “Mochi Shoes and Accessories has always been synonymous with fashion, chic style and in sync with their young target audience. This film reflects how Mochi is integrated in the lives of our customers in a fun and engaging way. Wherein other brands are busy playing up emotions on Rakhi, we wanted to take a different route to break the clutter. As a brand we share a very strong bond with our customers and will continue to provide stylish, fashionable and quality products to help the consumers to be in vogue.”
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
You will never unsee Jif's man-squirrel in new spots from Publicis
Premium
20 hours ago

You will never unsee Jif's man-squirrel in new ...

The creative shop launched a double campaign with Jif and Smuckers.

Premium
Bobo and Bladder adventure through Elvie's funny ads about female incontinence
Premium
21 hours ago

Bobo and Bladder adventure through Elvie's funny ...

Tech start-up wants women with incontinence to know they are not alone.

Premium
The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
Premium
21 hours ago

The scent of a gamer: Lynx tie-in with Xbox debuts, ...

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

Premium
Sofa story sparkles in Fevicol's diamond jubilee commercial
Premium
22 hours ago

Sofa story sparkles in Fevicol's diamond jubilee ...

Watch the film conceptualised by Ogilvy here