Mochi Shoes has joined in the Raksha Bandhan celebrations in a different way.
This film, conceptualised by Makani Creatives, shows college boys hiding from a group of three girls as they fear being 'bro-zonned' by them. There's one man who stands out and walks past them. Smitten by him, the women hide their Rakhis.
Alisha Malik, VP - marketing, Mochi Shoes and Accessories, said, “Mochi Shoes and Accessories has always been synonymous with fashion, chic style and in sync with their young target audience. This film reflects how Mochi is integrated in the lives of our customers in a fun and engaging way. Wherein other brands are busy playing up emotions on Rakhi, we wanted to take a different route to break the clutter. As a brand we share a very strong bond with our customers and will continue to provide stylish, fashionable and quality products to help the consumers to be in vogue.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Watch the film conceptualised by TBWA\India here
Was country head at Thwink Big