PhonePe goes for gold, brings back Aamir Khan as Inspector Desai

PhonePe has unveiled a new multi-film campaign featuring brand ambassador Aamir Khan as Inspector Desai. The films, conceptualised by Leo Burnett India, highlight the benefits of buying gold on the PhonePe app.

 

The first film showcases the ease and convenience of buying gold on PhonePe. Meanwhile, the second film tells viewers of the gold purity certificates they receive after making a purchase. More films are expected to be released as part of this campaign.

Terence Lucien, head - mutual funds and Gold, PhonePe, said, “Our aim is to help people from across India fulfil their aspirations of building their Gold investments. We provide easy and secure access to the highest quality 24K Gold coins and bars at the best prices that are safely delivered right to the customer’s doorstep by our Gold partners.”