Philips brings the spotlight on the unwanted guest

A newly launched commercial by Philips Lighting brings the spotlight on the perils of having a false ceiling. 

In a light-hearted manner, the commercial shows how repair contractors become an integral part of the household because of wrong product decisions.

In the TVC a the false ceiling contractor is a common feature in all functions of the family. The lighting major claims to have an idea to prevent these recurring repairs, at least in its business. The 40 second commercial has been launched in Hindi and Bengali with 20 second edits.