Pharmeasy adopts 'dancing uncles' to showcase the joys of savings on medicines

Watch the ad films conceptualised by Mullen Lintas here

Oct 03, 2018 03:47:00 AM | Video | Campaign India Team

Pharmeasy has rolled out its first brand campaign that has been conceptualised by Mullen Lintas. 
The films focus on the savings premise of the brand. It shows users indulging in other things for themselves following the money they saved on their medical bills. The sound track for the film is a peppy version of A R Rahman's 'Urvashi Urvashi'.

Dhaval Shah, co-founder, PharmEasy, said, "We are very happy to work with the Mullen Lintas Team and the results are very exciting. They have taken our simple brief and created something beyond our expectations. Considering the agency's work portfolio, we are confident that the association, especially this campaign will ensure an effective brand strategy and communications and give us the desired growth."
Amer Jaleel, group chairman and CCO, MullenLowe Lintas Group, said, "Sometimes an idea is so, so tempting and obvious that you feel that it has to be wrong just because it comes so easy. We had such an idea on PharmEasy. The only reason why we went ahead with full conviction was that the strategy, the idea and the execution were so fused with one another that it became undeniable. Take it easy PharmEasy, can be an eternal tonality and idea for our brand. With apologies and respect to Prabhu Sir, we are unleashing our version of dancing uncles!"
Client: PharmEasy
Client team: Dhaval Shah, Rajev Shukla, Saumil Parekh
Creative agency: Mullen Lintas
Creative team: Amer Jaleel, Garima Khandelwal, Ripanka Kalita, Ashwin Joharapurkar, Shashank Salaskar, Chandni Dave
Account management: Virat Tandon, Priya Balan, Noopur Khandekar, Zeba Shaikh
Planning: Ekta Relan
Production: Early Man Films
Director: Abhinav Pratiman
Producer: Amarjeet Phukan