Campaign India Team
Feb 19, 2021

PepsiCo’s Sting gives a jolt of energy

Watch the film conceptualised by Wunderman Thompson here

PepsiCo India’s energy drink brand – Sting – has unveiled a TV-led campaign. Named ‘Energy Bole Toh Sting’, the campaign aims to showcase the ‘jolt of energy’ the beverage offers consumers.
The film features a girl in a fix as she looks at an elevator, which has stopped working.  A boy approaches her and offers to give her a lift to her floor. He takes a sip of Sting and races up the stairs with the girl on his back. Impressed by the boy’s energy, the girl ends up giving him her number.
Vineet Sharma, category director – Mountain Dew and Sting, PepsiCo India, said, “Sting is a refreshing drink that not only energises the body but also stimulates the mind. The new TVC is an interesting and fun take on electrifying moments with the help of Sting and we are confident that this film will resonate strongly with our younger consumers who are always on-the-go.”
The campaign is spread across TV, digital, outdoor and social media. 
Campaign India

Related Articles

Just Published

41 minutes ago

Cannes Lions 2021: Microsoft wins Creative Marketer ...

Award is given annually to an advertiser with a body of creative and Lion-winning work over a sustained period of time

9 hours ago

Elephant Design appoints Nidhi Isaac and elevates ...

Isaac appointed as director - brand and design, while Parundekar is now vice president - business and strategy

12 hours ago

#DetoxWork: Ad professionals make allegations ...

The anonymous allegations range from agencies calling employees into work despite the alarming rise in Covid-19 cases to issuing fake ‘essential worker’ passes for commute to work