PepsiCo India’s energy drink brand – Sting – has unveiled a TV-led campaign. Named ‘Energy Bole Toh Sting’, the campaign aims to showcase the ‘jolt of energy’ the beverage offers consumers.
The film features a girl in a fix as she looks at an elevator, which has stopped working. A boy approaches her and offers to give her a lift to her floor. He takes a sip of Sting and races up the stairs with the girl on his back. Impressed by the boy’s energy, the girl ends up giving him her number.
Vineet Sharma, category director – Mountain Dew and Sting, PepsiCo India, said, “Sting is a refreshing drink that not only energises the body but also stimulates the mind. The new TVC is an interesting and fun take on electrifying moments with the help of Sting and we are confident that this film will resonate strongly with our younger consumers who are always on-the-go.”
The campaign is spread across TV, digital, outdoor and social media.