Campaign India Team
Aug 21, 2019

Pepsico pays a tribute to India's farmers

Watch the film conceptualised by Publicis Groupe, Dubai, here

PepsiCo India, has announced the #AwaazMittiKi (voice of the earth) programme which includes a series of videos that pay a special tribute to Indian farmers. The programme highlights PepsiCo’s relationship with farmers, built over the last 3 decades through its agricultural initiatives. 
 
Komal Bedi Sohal, creative lead, Publicis Groupe, Dubai said, “It is a poetic and heartfelt tribute to the farming community which is why we called upon real farmers to be featured as heroes in the programme. Each video in the four-week series highlights PepsiCo’s agricultural initiatives of partnering with farmers to save water, support them through technical expertise and facilitate financial support through insurance services to de-risk farming.”
 
PepsiCo India’s 30-year-old partnership with farmers has improved incomes of small and marginal farmers and their overall social standing. Partner farmers are trained to grow better crops, generate more income and create opportunities for their families while protecting the environment.
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Adgcraft’s new AI vertical bets on India’s ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

6 hours ago

Good Morning Films wins big at CIFCA 2025

Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.

12 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 day ago

Amazon’s Beautyverse blends content, commerce and ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.