Campaign India Team
Aug 21, 2019

Pepsico pays a tribute to India's farmers

Watch the film conceptualised by Publicis Groupe, Dubai, here

PepsiCo India, has announced the #AwaazMittiKi (voice of the earth) programme which includes a series of videos that pay a special tribute to Indian farmers. The programme highlights PepsiCo’s relationship with farmers, built over the last 3 decades through its agricultural initiatives. 
 
Komal Bedi Sohal, creative lead, Publicis Groupe, Dubai said, “It is a poetic and heartfelt tribute to the farming community which is why we called upon real farmers to be featured as heroes in the programme. Each video in the four-week series highlights PepsiCo’s agricultural initiatives of partnering with farmers to save water, support them through technical expertise and facilitate financial support through insurance services to de-risk farming.”
 
PepsiCo India’s 30-year-old partnership with farmers has improved incomes of small and marginal farmers and their overall social standing. Partner farmers are trained to grow better crops, generate more income and create opportunities for their families while protecting the environment.
Source:
Campaign India

Related Articles

Just Published

21 hours ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

22 hours ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

22 hours ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

23 hours ago

What makes a 'new-age agency' in 2025? Not hype

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.