Pepsi will be a part of the upcoming film, The Zoya Factor.
The film which releases on 20 September, has released a song featuring actors Dulquer Salmaan and Sonam Kapoor.
The duo dance to the song 'Pepsi Ki Kasam' which has been conceptualised by Wunderman Thompson.
Senthil Kumar, chief creative officer, Wunderman Thompson South Asia, said, "This song is breaking the norms in product placement. We have created a whole Bollywood film song integrated with the 'swag' symbolology."
Earlier this year, the film Luka Chuppi featured a version of 'Coca Cola Tu', a song created in 2018.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
15 hours ago
Watch the films conceptualised by Leo Burnett here