Pepsi has tied up with Netflix to celebrate the Money Heist finale.
Ahead of the premiere of part one of the series finale (which is out on 3 September), Pepsi has rolled out a limited edition set of Golden cans and packs inspired by the iconic series, leading up to a virtual fan party in October 2021 for fans of the show.
A film has been rolled out for the same which features brand ambassador Tiger Shroff and the cast of the show. Shroff is sent on a mission by 'The Professor' to retrieve the missing golden cans and packs. Wunderman Thompson has conceptualised the film.
Saumya Rathor, category lead, Pepsi Cola – PepsiCo India, said, “Pepsi has always been a culture curator and the choice of the 'swag' generation. In line with this, we have always endeavored to reach out to our audiences through moments and platforms most relevant to them. Money Heist has garnered a following of its own. The show and the effortless SWAG of its characters fit in seamlessly with Pepsi’s brand proposition. We are excited to launch the limited-edition golden cans/packs and the new digital film in the run-up to the biggest virtual fan event.”
Shilpa Singh, director - marketing partnerships, Netflix India, said, "We are thrilled to celebrate the epic fandom of Money Heist and its finale with Pepsi. The upcoming virtual fan party is where all Money Heist fans should be, and to get there, all that’s needed are Pepsi’s golden cans. We can’t wait for this incredible event - a prelude to a befitting farewell to this iconic series."
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Watch the film conceptualised by TBWA\India here
Was country head at Thwink Big