Paytm has rolled out an ad film that showcases the easy transfer of money and the various other benefits the app offers. The film has been conceptualised by McCann Erickson.
It opens with a boy and his mother leaving a relative’s house. The woman tells the boy not to accept money from his aunt as a gift. The aunt notices this and transfers Rs 501 to him using Paytm, delighting the boy. Two girls in an auto rickshaw are the next protagonists. Paytm helps them pay for the ride without haggling about change. A lady at a general store uses the app, instead of having to settle for chocolates in lieu of small change. The shopkeeper is happy too, and gives her a candy anyway, wishing her a good day.
A young couple on a bike at a petrol pump pay with the app, followed by three members of a family fighting to pay the electricity bill to avail of the cash back.
The last scenario shows an elderly couple at a movie theatre. The man is proud to see his son's name in the list of credits as assistant director. He asks his wife whether she took a picture, but she'd missed. He cheerfully says they’ll take it at the next show, and she readily agrees. He books them in using Paytm and the couple are seen watching the film while munching pop corn. How Paytm can be used is enlisted on screen as the brand exhorts viewers to adopt a new way of life.
The film went live on social media on 26 May 2016.
Agency: McCann Erickson