AkzoNobel has rolled out a campaign titled, 'Parul aur Painter – Ek Love Story' (Parul and the painter- A love story) for Dulux Aquatech's range of waterproofing solutions.
Conceptualised by Mullen Lintas, the films showcase how the protagonists - Parul and the painter, began their love story. Both the films open up with a disclaimer ‘Thanks to Dulux Aquatech for not coming between this love story.' The films are told through the lens of the duo, who share their love story in a talk show.
The first film showcases Parul telling the talk show host how their love story began. She narrates that during the monsoon season in 2015, her father had invited him over. The painter clarifies that he wasn't called to see Parul, but to check the damage done to the walls. While the father was busy showing the damaged walls to the painter, Parul was serving tea. Due to the seepage issues in the ceiling, a drop of water falls into the tea. However, the painter doesn't get bothered by it and drinks the tea appreciatively.
The second film depicts the talk show host asking how the couple convinced their parents to agree to their relationship, to which Parul replies, 'every love story has some struggle.' The painter says that there were two walls between him and Parul, one was society, and the other was cement. Parul shares that they didn't bother about society and the cement was damaged by the seepage issues.
Both the films end by showcasing that love stories like this can't take place with Dulux Aquatech's waterproofing properties in the picture now.
Rajiv Rajgopal, managing director, AkzoNobel India, said, “AkzoNobel India is delighted to bring the first-ever campaign for Dulux Aquatech - its expert waterproofing brand. The light-hearted love story reiterates the superior value proposition and best-in-class technology in our expert waterproofing range. Water seepage and wall dampness are recurring problems in Indian households and demand the right solution in the first instance itself. This is where Dulux Aquatech stands tall as an effective long-term solution to all waterproofing woes of the consumer."
Vandana Krishnia, head of marketing, decorative paints, AkzoNobel India, said, “The new digital campaign echoes the expertise of Dulux Aquatech in putting an end to seepage troubles. The ‘must hai, best hai' proposition of Dulux Aquatech has been wonderfully delivered through this breezy satire."
Garima Khandelwal, CCO, Mullen Lintas, said, “For Dulux Aquatech Campaign, the brief was to explore digital as a medium. The team came up with the idea of episodic content. The testimonial story-telling format is enjoyable to watch, satirical in its execution, and has the consumer problem at its crux. The idea of showcasing seepage and dampness playing cupid for a love story in flashback is rare to come about in the present age as Aquatech is in the market."