Campaign India Team
Sep 18, 2018

Partner Content: Colour your walls right using Dulux Colour Play Tester

Dulux helps you paint your dream color to your walls with its Dulux Visualizer App and the colour play tester.

Haven’t we all struggled to choose the perfect dream colour for our walls? Dulux has come up with the best technology to make your new abode look just the way you have always wanted it to. Often we’ve wanted a shocking pink or a neon green on our walls but shrug back to the whites and browns, unsure of how the room décor would compliment a shade that’s out of the box. With the Dulux Visualizer App and the Colour Play Tester all such obstacles are going to be brushed aside!
 
The Dulux Visualizer App is a one of its kind digital tool that helps you visualize your favourite shades in the living space. One has to simply download the app, pick a shade for the wall and with the superior augmented reality, thanks to the magic of AI, get a clear vision of how the living space looks when the wall is adorned in the favourite hue. After that if you are still unsure of the colour that best suits your wall, customize your own tester pack from over 1,600+ colours and order them online from Amazon. The Dulux Colour Play Tester is a first of a kind paint sampler for consumers in the Indian market. It connects the virtual world to the real, of choosing a colour on a catalogue or screen to actually see it come alive for you.
 
According to Parth Udia, Head of Marketing, Decorative Paints, AkzoNobel India, “We have truly responded to the consumer’s need in this segment. Dulux seeks to redefine the home-painting journey by providing greater ease to the consumers in color selection process and getting desired output on the walls. The fact that Color Play™ Tester is only available online was a conscious choice that we made to address the new-age digital consumer. This is going to be a revolutionary change in the Indian paint market where consumers have less knowledge about the category to make their own choices.” 
 
Speaking on the occasion, David Teng, Cluster General Manager, Decorative Paints, South Asia mentioned “At AkzoNobel India, technology-led innovation is at the heart of our business and the new Dulux Colour Play™ Tester is yet another demonstration of our commitment towards providing consumers with solutions that make their lives easier and living spaces more inspiring. The idea behind such an innovation is to empower the new-age digital consumers in making the desired colour choices that complement their home and personality.”
 
Source:
Campaign India

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