Sanitaryware brand Parryware has launched an integrated marketing campaign #TapToPOT for its online buying platform ‘Parryware Safe Buy’. The film-led campaign aims to provide a touch-free, timely solution with the most convenient shopping experience to pot all bathroom worries.
Conceptualised by Dentsu Impact, the TVC hopes to show consumers they are just a tap away from potting all their bathroom worries. The 3-part TVC series unfolds itself through scenarios of three different games – an air hockey player potting the puck, a pool player potting the ball and a carrom player potting the dice. The film leaves viewers with the message that potting bathroom worries is easier than all these games.
KE Ranganathan, MD, Roca Parryware said, ‘We at Parryware strive to provide innovative solutions that are easy, safe and quick. With us being at the cusp of tech-revolution, offerings like Safe Buy fits perfectly in today's world where people are becoming extremely tech-savvy and opting for online purchase. When finalising the #TapToPOT campaign TVC, we ensured to take a playful approach to the problem and suggesting ‘POT’ as the solution for bathroom fittings. As we continue to fight the deadly pandemic, safety has become the topmost priority for the customer when it comes to shopping. To help customers overcome this concern Parryware came up with a Safe Buy solution to provide a completely seamless service for a wide range of products and services. We are hopeful that our new campaign connects well with consumers and encourages them to go for touch-free shopping.”
The campaign will run on print, social media and digital.