Parle Agro has launched a campaign titled ‘Be Bold, Be Brave’ for its malt flavoured fruit drink B Fizz, featuring newly appointed brand ambassador Arjun Kapoor. Conceptualised by &Walsh, the film aims to position the brand as a market leader in its category.
The film features Kapoor pouring the drink into a glass with an attitude and drinking it. He then ends by saying 'be bold, be fizz'.
Nadia Chauhan, joint managing director and CMO, Parle Agro, said, “Looking forth, we not only aim to build the malt flavoured fruit drink category further with B Fizz, but with the combined might of Appy Fizz and B Fizz, we intend to build the sparkling fruit drink category to a 10,000 crore category by 2030. Parle Agro takes pride in being a pioneering beverage brand that is not afraid to take risks to meet and exceed expectations of our customers. With B Fizz, we wanted to tap the audience that is bold, loves to take risks and seeks new experiences. In our latest ad for B Fizz, we have captured this very sentiment through the imagery which is bold and edgy.
The campaign is being rolled out across TV, OOH and digital.
Creative agency: &Walsh
Creative director: Jessica Walsh
Concept and direction: John Poliquin
Production house: Ransom Films
Post production: No Label