Jovees Herbal has announced the appointment of Parineeti Chopra as brand ambassador and rolled out a film featuring the actor.
Conceptualised by Devaiah Bopanna and Puneet Chadha, the film takes the humour route to showcase the actor's need and love for Jovees Herbal.
Rakhi Ahuja, CEO, Jovees Herbal, said, “Parineeti is a fabulous actress and an incredible role model. Her natural beauty and fresh face make her the perfect choice to represent Jovees Herbal’s commitment to providing only the best to its customers. Moreover, her personality truly resonates with the brand, as her compassion towards marine life aligns with the cruelty-free nature of our brand.”
Yuvraj Ahuja, director, Jovees Herbal, said, “Parineeti has always been an advocate of natural and herbal products and we are thrilled to have her on board as our brand ambassador. With her strong following and influence, we are confident that she will help us reach a wider audience and strengthen our position as a leading player in the herbal skin and haircare market. We are aiming to increase our retail presence by 3X with the help of this campaign.”
Ujjawal Ahuja, director, Jovees Herbal, said, “With this collaboration, we aim to provide our customers with the highest quality products and services. We are planning to increase the marketing budget by 4x. This increase will allow the company to reach a wider audience through TV and other advertising channels. Parineeti Chopra has been chosen to help us achieve this goal and we are confident that she will be a great asset to the brand.”
The campaign will be running across TV, outdoor, OTT, orint, and digital.