Pampers dads coach Virat Kohli, the newest dad on the block

Watch the film conceptualised by Leo Burnett India here

Jan 14, 2021 07:05:00 AM | Video | Campaign India Team Share - Share to Facebook

India’s cricket captain Virat Kohli and actor Anushka Sharma welcomed their baby girl to the world on 11 January 2021. Since then, the couple has seen an outpouring of love and well wishes come their way on social media from all over the world.
 
Baby and toddler products brand Pampers has unveiled a tongue-in-cheek tactical film welcoming Kohli to the joys of parenthood. Conceptualised by Leo Burnett India, the film – #DadsForVirat – sees Pampers dad coming forth with advice for Kohli on facing the challenges of being a new father.
 
The film opens to a man addressing Kohli directly. He says that as a cricketer, Kohli may have faced a lot of tricky bowlers in his life, but the real challenge is now. The man tells him not to worry, though, all the dads will help him out. The film then shows a montage of dads hurling advice his way on how to hold this baby, change diapers, bathing his child to burping and putting a baby to sleep. The film aims to show that all the Pampers dad are batting for Virat as he enters this new chapter of his life.

RELATED ARTICLES

Pizza Hut pleases Saif Ali Khan and Shehnaaz Gill's palates and moods

1 month ago| video

Pizza Hut pleases Saif Ali Khan and Shehnaaz Gill's palates and moods
TV is the preferred viewing medium for the IPL so far this year: Rediffusion Straw Poll

1 month ago| article

TV is the preferred viewing medium for the IPL so far this year: Rediffusion Straw Poll
Toon in with Dhananjay

10 months ago| article

Toon in with Dhananjay