Campaign India Team
Nov 19, 2020

OZiva highlights real women’s journeys to better, fitter lives

Watch the film conceptualised by Spring Marketing Capital

Plant-based nutrition brand OZiva has launched a brand campaign to establish its core proposition of a #aBetterYou. The brand aims to empower every individual in their journey to be better through its nutrition range.
 
OZiva plans to create an inclusive outlook towards overall wellbeing by redefining traditional fitness. Spring Marketing Capital has conceptualised and created the campaign.
 
The ‘Har Tarah se #aBetterYou’ campaign aims to raise overall awareness among the masses for the need to inculcate fitness in their everyday lives. It shows snippets from the lives of real women and their respective journeys to have a better, fitter life.
 
Aarti Gill, co-founder, OZiva said, “We have always believed that there is more to everyone. And all of us are constantly striving to be a better version of ourselves. For us, the brand campaign is a means to reiterate this core  philosophy of OZiva. We want more and more consumers to adopt a healthier and better lifestyle that is fuelled by clean, plant-based nutrition.”
 
“When we started working on the brand campaign, we were surprised to see maximum results showcasing just a singular dimension of fitness. It was important that we create much-needed awareness about how fitness is not just limited to a singular dimension measurable outcome. With the new campaign we are hoping that more individuals start their journey to being better,” added Gill. 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Stagwell revenue rises 6% in Q1

Besides the US and the UK, all other geographies which includes APAC grew by 43.6%

5 hours ago

Marketers using experiments doubled from 18% to 36% ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.

8 hours ago

When the care stops showing up

Apollo Hospitals’ Nurses Day film imagines a hospital without nurses, blending emotional triggers with a nod to gender inclusivity—for once.

9 hours ago

When packaging talks, who's listening?

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is being rewritten—challenging legacy rules of shelf seduction.