Campaign India Team
Nov 26, 2019

Oyo showcases travel challenges with a quirk

Watch the film conceptualised in-house here

Oyo has released a campaign that has been inspired by real-life experiences of travellers.
 
Consisting of three films, the campaign narrates three stories faced by travellers. Taking the humorous route, the films look into challenges faced by family, business travellers, couples and showcases how Oyo is the solution.

 
Aditya Ghosh, CEO, India and South Asia, Oyo Hotels and Homes, said, “We are excited about this
new 'raho mast' brand campaign. Great brands are built when you are answering to the consumer's needs, doing it consistently and delivering on your promises. With its funny, quirky and yet relevant approach, the 'raho mast' brand campaign reflects on what the average Indian consumer goes through and how Oyo can help make the experience hassle-free at every touch-point. The red and white Oyo sign stands for our enduring belief that low cost has nothing to do with low quality.”
 
Gaurav Ajmera, COO, Oyo Hotels and Homes, India, added, “With this campaign, we would like to strike a chord with our consumers by providing the best hospitality solution to end their travel woes with our standardised and comfortable stay offerings, at good value for money. Our journey so far has been nothing short of exceptional and we truly believe that this has only been possible because of the love our guests have shown us. These TVCs are an ode to our guests, who continue to inspire us in making Oyo their most-preferred hospitality partner whenever they travel. We will continue our efforts towards providing a seamless and happy experience to consumers by eliminating the hassles that come along with hotel bookings.”
 
The campaign went on air on 25 November and will be running till 3 January.  
Source:
Campaign India

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