OYO Rooms has launched a new brand campaign to target year-end holidayers. Conceptualised in-house, the campaign consists of eight films with the theme #OneForEveryone.
The campaign seeks to celebrate the unique aspect of travel and staying in a hotel toom that delights each traveler.
One of the films (above) shows a girl packing. As she struggles to fit her stuff into a bag, she remembers that she had forgotten her toiletries. She runs to the washroom to get her pouch, only to realise that she hasn't picked up the free toiletries from the hotel. She does so and finally packs her bag and walks out of the room. A hotel attendant walks up to her to hand her a bar of soap, telling her that she missed it. The film ends with the voice over introducing OYO Rooms.
Watch the other films here:
Ritesh Agarwal, founder and CEO, OYO Rooms, said, “We are thrilled to launch our latest ad campaign, “OneForEveryone”, which is actually a series of short films showcasing how different people behave once they check-in at a hotel. These colloquial commercials underscore how OYO Rooms understands and caters to the wide spectrum of expectations Indian travellers have from their hotel-experience. We are confident that this campaign will trigger greater brand recall and preference for OYO Rooms when travellers start planning a holiday.”
Kavikrut, chief growth officer, OYO Rooms, said, “We are targeting young, upwardly, mobile urban consumers. Along with TV, we have launched a high-impact online campaign #oneforeveryone encouraging consumers to share their quirky hotel moments. Digital and mobile media is a key focus since it will help us reach, engage and forge a relationship with our consumer. We also have OOH across 17 major cities.”
Credits
Client: OYO Rooms
Agency: In-house
Team: Bhaskar Thakur, head, brand strategy
External partners: The DZU Film Company
Director: Daniel Upputuru
AD: Tanya Katya
