Cannes Lions 2025: India’s day three tally touches nine metals across six categories

India’s creative contingent notched up nine wins—comprising Silver and Bronze Lions—on the third day of the Cannes Lions International Festival of Creativity 2025, with awards spanning six distinct categories.

In the Direct category, Havas Creative picked up a Bronze Lion for The Times of India’s campaign, Ink of Democracy.

The country’s strongest showing came in the Media category, with five Lions. Leo Burnett bagged a Silver Lion for Cathay Pacific’s Takeoff Takeover. Four Bronze Lions followed: Dentsu Creative was recognised for DSP Mutual Fund’s Garuda Rakshak, Havas Creative once again for Ink of Democracy, Ogilvy for Titan Eyewear’s Eye Test Menu, and Talented for Nature Shapes, created for Britannia.

In PR, FCB India won a Silver Lion for Lucky Yatra, a campaign for Indian Railways, while Ogilvy earned a Bronze for Amazon’s Box To Beds initiative.

The Social and Creator category saw BBH India win a Bronze Lion for Bassi vs Men’s, a piece created for Garnier Facewash.

No Indian entries secured wins in the Creative B2B or Creative Data categories on day three.

The highly anticipated Gold and Grand Prix winners are set to be announced by 1:00 AM IST on 19 June.

DAY 2

Three agencies from India won awards on the second day of the Cannes Lions International Festival of Creativity 2025. Award winners from eight categories were announced on the second day.

Ogilvy won a bronze for 'Eye Test Menu' campaign it crafted for Titan Eyewear's in the Design category.

The Entertainment Lions for Music saw VML winning a silver award for 'The Girl Who Played The Tutari' campaign it created for Coke Studio Bharat.

In the Entertainment Lions for Sport category, Talented received a silver medal for 'Avani's Gold' campaign it created for Britannia Marie Gold.

At the close of Day 2, the Lions tally of Indian agencies stood at 12. The Indian agencies, however, did not win any awards in the categories of Industry Craft, Digital Craft, Entertainment, Entertainment Lions for Gaming, and Film Craft. Indian agencies won 16 more shortlists on the Day 2 of Cannes Lions 2025, taking their total tally to 84.

DAY 1

FCB India and Havas India won a Gold award each on the first day of the festival. FCB India won the Gold award for its 'Lucky Yatra' campaign created for the Indian Railways in the Outdoor category. FCB's 'Lucky Yatra' campaign won seven shortlists across many categories.

Havas also secured its Gold for the 'Ink of Democracy' campaign crafted for The Times of India in the Print and Publishing category. 

On the first day of the festival, agencies from India secured a total of seven Lions across the ‘Outdoor’, ‘Health & Wellness’ and ‘Pharma’ segments. FCB Kinnect walked away with a Silver for Too Yumm’s ‘Too Yumm to Cheer,’ while Talented earned a Silver for Britannia’s ‘Nature Shapes.’

Rohan Mehta, CEO of FCB Kinnect said, “Our relationship with Too Yumm! spanning over five and a  half years, that’s what this Cannes Lion represents—building the brand with consistency, conviction,  and craft. We’re here to prove that the slow burn builds the strongest fire. This moment is a testament to what long-term integration truly delivers. Real work, for real brands, with real impact, that’s always been the goal.”

Ogilvy's Harshad Rajadhyaksha and Kainaz Karmakar celebrate their win.

Ogilvy also struck Bronze twice — first for Vi’s ‘Holy Beads’ and then for Brooke Bond Taj Mahal Tea’s ‘Chai Bansuri.’ FCB India secured a Bronze for Indian Railways’ ‘Lucky Yatra.’ Godrej Creative Lab added to the tally with a Silver for Eyebetes Foundation’s ‘Naga Saint Eye Test.’

Lowe Lintas followed with a Silver for Alkem Laboratories’ ‘Dawai Reader.’ However, in both the ‘Print and Publishing’ and ‘Audio and Radio’ categories, no Indian entries secured either Silver or Bronze.