Ovenstory Pizza has unveiled a television brand campaign to highlight how its different compared to other pizza brands. Conceptualised by Wondrlab, the four-film campaign brings about the brand’s different flavours and offerings.
The films showcase children as the protagonists, promoting the pizzas in different scenarios. The films portray real issues of mainstream pizzas such as too much crust, basic cheese flavours, and the lack of options to choose half-pizzas. Each of the four ad films address these issues, while pointing out that Ovenstory Pizzas are the ‘standout option’.
Indrajit Ghosh, global head – marketing communication and design, Rebel Foods, said, “The key to any successful campaign is clear messaging. Ovenstory pizza is a disruptor in its category, and it was important for the messaging to come out clearly. The ad-film campaigns by Wondrlab bring the essence of the brand, while effectively conveying how we stand out from the crowd. The films have been appreciated on various platforms and we look forward to this continued partnership and creating memorable campaigns together.”
Amit Akali, co-founder and chief creative officer, Wondrlab, said, “The briefing process was fun! The team experienced the brand, before dipping their hands into the task of bringing out real, everyday conversations around pizzas. To make every film interesting and add a surprise element to it, we had an interesting reveal of the kids. e.g. In one of the ads, the kids are camouflaged within the furniture, while in another they are hidden in the plants. The challenge of course was doing all of this in 15/20 seconds! The initial reactions have been encouraging and we look forward to some great results. Hopefully, next time anybody orders a pizza they’d go for the ‘standout’ one.”
The campaign went live in May 2021 and is currently running across television and digital platforms.