Oven Story’s half-n-half pizza says no to toppings of compromise
Watch the film conceptualised by What’s Your Problem here
May 25, 2022 09:31:00 AM | Video | Campaign India Team
Rebel Foods has rolled out a campaign for its brand Oven Story Pizza to highlight its half-n-half pizza offering.
Conceptualised by What’s Your Problem, the film features two stylists who want to order different pizzas, veg and non-veg. At this point of decision making, they are confronted by a dictator who tries to dominate and forces the stylist to compromise and go for only one pizza. However, the stylists put an end to the pizza dictatorship by opting for Oven Story’s half-n-half pizza.
Amit Akali, co-founder and chief creative officer, Wondrlab, said, “There is a dictatorship in the pizza category with every big player giving out the same offerings. For an ardent foodie like myself, it was high time that someone came along and put an end to this dictatorship. Oven Story does just that with its unique half and half pizzas. The film is fun, quirky and drives home the message well. More importantly, they are unexpected. And today, if you catch attention, that’s half the battle won for a brand. You can look forward to a few more episodes with our dictator. ”
Pragati Dalal, vice president-brands, Rebel Foods, said, “Oven Story truly believes in exciting innovations with stand out offerings while making every pizza different. This unique identity goes beyond the product and also gets captured in the way we market the brand. Customers usually end up compromising while ordering their pizza when ordering in a group. Through this new campaign, we have addressed these customer problems with Oven Story’s half-n-half pizza, where customers can order their choice of pizza/toppings individually. Being a disruptor in the pizza category, we don’t want our customers to compromise which makes us stand out against our competition.”