Campaign India Team
May 25, 2022

Oven Story’s half-n-half pizza says no to toppings of compromise

Watch the film conceptualised by What’s Your Problem here

Rebel Foods has rolled out a campaign for its brand Oven Story Pizza to highlight its half-n-half pizza offering. 
 
Conceptualised by What’s Your Problem, the film features two stylists who want to order different pizzas, veg and non-veg. At this point of decision making, they are confronted by a dictator who tries to dominate and forces the stylist to compromise and go for only one pizza. However, the stylists put an end to the pizza dictatorship by opting for Oven Story’s half-n-half pizza. 
 
Amit Akali, co-founder and chief creative officer, Wondrlab, said, “There is a dictatorship in the pizza category with every big player giving out the same offerings. For an ardent foodie like myself, it was high time that someone came along and put an end to this dictatorship. Oven Story does just that with its unique half and half pizzas. The film is fun, quirky and drives home the message well. More importantly, they are unexpected. And today, if you catch attention, that’s half the battle won for a brand. You can look forward to a few more episodes with our dictator. ”
 
Pragati Dalal, vice president-brands, Rebel Foods, said, “Oven Story truly believes in exciting innovations with stand out offerings while making every pizza different. This unique identity goes beyond the product and also gets captured in the way we market the brand. Customers usually end up compromising while ordering their pizza when ordering in a group. Through this new campaign, we have addressed these customer problems with Oven Story’s half-n-half pizza, where customers can order their choice of pizza/toppings individually. Being a disruptor in the pizza category, we don’t want our customers to compromise which makes us stand out against our competition.”
 
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Why Zee5’s language-first bet may be its best yet

As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.

10 hours ago

Cannes Lions, AI, and the integrity reckoning

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

12 hours ago

India isn’t a muse; it’s time to brand the maker

Global brands borrowed India’s craft. Sam & Andy’s founding partner claims that Indian creators must now reclaim the narrative—with better systems, sharper storytelling, and unapologetic ownership.