Oppo gets Varun Dhawan to go vroom

Oppo India has released a campaign for its F-series smartphone.

 

Conceptualised by Taproot Dentsu, the campaign is titled 'What’s up with Varun?’, and it showcases the phone's fast charging speed which makes the actor lead a fast life.

 

Prior to the film, Dhawan changed his name on his social media handles to ‘Vroom Dhawan’. 

 

 

Titus Upputuru, creative head, Taproot Dentsu Gurgaon said, “When you are creating work for the digital medium, you can do so much more than just a video. When we asked Varun to change his Instagram handle to Vroom Dhawan, he readily agreed. And then a whole lot of madness unleashed with the teaser video and the main reveal video where he donned so many roles with utmost seriousness. Oppo is a fun brand and we are happy to constantly do some whacked out stuff.”

 

CREDITS:

 

Client: Oppo Mobiles India

Creative agency: Taproot Dentsu

Office head: Abhinav Kaushik

Creative head: Titus Upputuru

Creative team: Titus Upputuru, Utsav Chaudhary

Account management: Payal Dhawan

Planning team: Rabia Khandelwal

Films: Kriti Khandelwal

Director: Piyush Ragani

Producer: Ruchi Shah

Production house: Like Minded people

Music: Sameeruddin