Oppo India has released a campaign for its F-series smartphone.
Conceptualised by Taproot Dentsu, the campaign is titled 'What’s up with Varun?’, and it showcases the phone's fast charging speed which makes the actor lead a fast life.
Prior to the film, Dhawan changed his name on his social media handles to ‘Vroom Dhawan’.
Titus Upputuru, creative head, Taproot Dentsu Gurgaon said, “When you are creating work for the digital medium, you can do so much more than just a video. When we asked Varun to change his Instagram handle to Vroom Dhawan, he readily agreed. And then a whole lot of madness unleashed with the teaser video and the main reveal video where he donned so many roles with utmost seriousness. Oppo is a fun brand and we are happy to constantly do some whacked out stuff.”
Client: Oppo Mobiles India
Creative agency: Taproot Dentsu
Office head: Abhinav Kaushik
Creative head: Titus Upputuru
Creative team: Titus Upputuru, Utsav Chaudhary
Account management: Payal Dhawan
Planning team: Rabia Khandelwal
Films: Kriti Khandelwal
Director: Piyush Ragani
Producer: Ruchi Shah
Production house: Like Minded people
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Watch the film conceptualised by DDB Mudra here