Campaign India Team
Jan 30, 2020

Omnigel takes the humour route to show quick healing

Watch the film conceptualised by Ogilvy here

Cipla has rolled out the first television campaign for its pain recovery gel, Omnigel. 
 
Conceptualised by Ogilvy, the film takes the humourous route to show how Omnigel gets rid of a lady's back pain. 
 
R Gopalakrishnan, SVP and head, India Generics, Cipla, said, “Through the television commercial, we aim to inform those individuals, troubled by recurrent aches, about Omnigel, which helps with beneficial and speedy solutions.”
 
Shivam Puri, CEO, Cipla Health, said, “The primary objective of this television commercial is to inform individuals about not missing out on the little joys of life due to any kind of body pain, for which easy and immediate solutions are available. Omnigel stands for not only providing relief but also promises recovery whilst treating the root cause of the pain. Our brand tends to give multiple solutions for a large number of body ache related issues.” 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

BQ Prime merges with NDTV Profit

Aims to break the business news clutter through this consolidation by providing insights and actionable financial advice at scale for its audiences

2 days ago

Step beyond tokenism when advertising for people ...

A panel shared how brands should focus on authenticity and explore the role of advertising in driving social change at ASCI's D&I Edge summit

2 days ago

HDFC grants Kapil Sharma, Tiger Shroff, and ...

Watch the films conceptualised by Wondrlab here

2 days ago

Agency of the Year 2023 winners: Asia-Pacific/Network

See the complete winners list for the Asia-Pacific region in the 2023 Campaign Asia-Pacific Agency of the Year awards