Cipla has rolled out the first television campaign for its pain recovery gel, Omnigel.
Conceptualised by Ogilvy, the film takes the humourous route to show how Omnigel gets rid of a lady's back pain.
R Gopalakrishnan, SVP and head, India Generics, Cipla, said, “Through the television commercial, we aim to inform those individuals, troubled by recurrent aches, about Omnigel, which helps with beneficial and speedy solutions.”
Shivam Puri, CEO, Cipla Health, said, “The primary objective of this television commercial is to inform individuals about not missing out on the little joys of life due to any kind of body pain, for which easy and immediate solutions are available. Omnigel stands for not only providing relief but also promises recovery whilst treating the root cause of the pain. Our brand tends to give multiple solutions for a large number of body ache related issues.”
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Watch the film conceptualised by the in-house team at Fortune Foods here
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