Campaign India Team
Jan 30, 2020

Omnigel takes the humour route to show quick healing

Watch the film conceptualised by Ogilvy here

Cipla has rolled out the first television campaign for its pain recovery gel, Omnigel. 
 
Conceptualised by Ogilvy, the film takes the humourous route to show how Omnigel gets rid of a lady's back pain. 
 
R Gopalakrishnan, SVP and head, India Generics, Cipla, said, “Through the television commercial, we aim to inform those individuals, troubled by recurrent aches, about Omnigel, which helps with beneficial and speedy solutions.”
 
Shivam Puri, CEO, Cipla Health, said, “The primary objective of this television commercial is to inform individuals about not missing out on the little joys of life due to any kind of body pain, for which easy and immediate solutions are available. Omnigel stands for not only providing relief but also promises recovery whilst treating the root cause of the pain. Our brand tends to give multiple solutions for a large number of body ache related issues.” 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Onam 2025: Brands blend tradition and storytelling ...

Marking the harvest festival of Onam, brands like JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.

1 day ago

Open web shapes festive ad strategies as costs climb

As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.

1 day ago

Kempegowda International Airport hits the play ...

It unveils Rhythm of BLR, a sonic identity adapted from Ricky Kej’s anthem, adding sound to brand strategy in transit hubs.

1 day ago

Dentsu appoints bankers to seek buyers for ...

Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.