Campaign India Team
Jan 30, 2020

Omnigel takes the humour route to show quick healing

Watch the film conceptualised by Ogilvy here

Cipla has rolled out the first television campaign for its pain recovery gel, Omnigel. 
 
Conceptualised by Ogilvy, the film takes the humourous route to show how Omnigel gets rid of a lady's back pain. 
 
R Gopalakrishnan, SVP and head, India Generics, Cipla, said, “Through the television commercial, we aim to inform those individuals, troubled by recurrent aches, about Omnigel, which helps with beneficial and speedy solutions.”
 
Shivam Puri, CEO, Cipla Health, said, “The primary objective of this television commercial is to inform individuals about not missing out on the little joys of life due to any kind of body pain, for which easy and immediate solutions are available. Omnigel stands for not only providing relief but also promises recovery whilst treating the root cause of the pain. Our brand tends to give multiple solutions for a large number of body ache related issues.” 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

2 days ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

2 days ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

2 days ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.