O&M creates a TVC for KFC’s new Krushers Kafeccino

KFC has introduced a new range of cold coffees to its menu called ‘KFC Krushers Kafeccino’, for which Ogilvy & Mather has created a new TVC.
 
The film opens with a shot of two girls ordering cold coffees at KFC. The server at the counter asks the girl if she is ordering cold coffee for the first time from KFC. She nods and then bemused, she is shown taking the drinks to her table. Just before the girl takes her first sip, her friends who have had KFC Krushers Kafeccino earlier, gear up with their mobile phone cameras to click a picture of her reaction, which is that of amazement at the taste.
 
Commenting on the TVC, Piyush Pandey, executive chairman and creative director, Ogilvy & Mather, South Asia, said, “It’s not just another cold coffee. It’s a unique offering from the house of Krushers - with a surprise in every sip. So we decided to bring alive the daily moments in friends’ lives in this campaign, in a refreshing and fun way.  I am sure the TVC will not only excite the viewers but will also get them into KFC outlets to enjoy the new Krushers Kafeccino.”
 
Speaking about the newly introduced range, Dhruv Kaul, director marketing, KFC India said, “KFC Krushers is strongly established as a beverage of choice for teens and young adults when they want to hang out, chat, and catch up – the introduction of the KFC Krushers Kafeccino range takes this to the next level – this is truly cold coffee with a twist, great tasting cold coffee in the inimitable Krushers style.”

Apart from the on-air campaign, KFC is also promoting ‘Kafeccino’ on-line as well as through on-ground in-store activation.
 

Credits:

Brand: KFC
Agency: Ogilvy & Mather
Creative: Ajay Gahlaut and Shailender Mahajan
Production house: Kiss Films
Account management: Bhavna Swarup Sharma, Kapil Vohra and Aditi Sobti
Director: Attila Szasz
Account planning: Neeraj Bassi and Ayan Banik