Minnie Wang

Sep 29, 2023

Tecno's global CMO on how to build a global brand ...

From traveling around the world to better understand local consumers, and adapting to the ever-changing needs of Gen Z, Chinese mobile brand Tecno's global CMO Laury Longfei Bai shares why he'll "stop at nothing” to build a global brand

May 25, 2023

Cathay acts swiftly, fires crew involved in ...

CEO Ronald Lam apologises for the crew discriminating against non-English speakers, stresses on 'zero tolerance' towards any violation of internal Code of Conduct after the incident draws media flak

May 23, 2022

Audi and M&C Saatchi accused of plagiarism in new ad

The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins