Royal Stag has rolled out a TVC featuring seven cricketers from across the world. Conceptualised by Ogilvy, the film follows the brand's recent tie-up with the ICC.
The film features Faf du Plessis, Ben Stokes, KL Rahul, Andre Russell, Kane Williamson, Mitchell Starc and Angelo Mathews. It shows their journey and hard work to success. The message is, 'if you want to make it large, it starts with you.'
Kartik Mohindra, CMO, Pernod Ricard India, said, “We are extremely excited to release our latest campaign that captures the spirit of today’s generation that is ambitious, embodies self-belief and is willing to go the distance to fulfil their dreams."
He added, “We have signed on these legendary icons who embody the brand in sweat, spirit and hard work. Their journey from debut to date, has been inspirational, where now, they are unanimously acknowledged as one of the prominent players of the game, across all formats."
Piyush Pandey, global CCO, Ogilvy, said, “Royal Stag’s ‘make it large’ is today an inspiring life philosophy and with this commercial, the brand finds another storyline of motivating millions of people to ‘make it large’."