Olx looks to educate customers, with 'Webwise'

Olx has rolled out a campaign consisting of four films for its consumer safety initiative titled Webwise. Conceptualised by Enormous Brands, these films look to raise awareness among users transacting on Olx. 

 

Each film shows two men having an intellectual conversation with each other and stating some weird trivia. Each of the films end with the duo giving each other a safety tip while transacting on Olx. 

Irwin Preet Singh Anand, COO, OLX India, “Online fraud, like offline, are a reflection of the ailments plaguing our society. We believe addressing this larger eco-system issue is a shared responsibility. As a consumer centric brand, we take trust and safety as a key priority across functions. With our awareness initiatives such as Olx Webwise combined with constant improvement of our product, our attempt is to educate and help create a safer online experience for our users”

 

The films are currently running on social media.

 

Olx has also launched a 'Trust and Safety' help centre, which is managed by a team trained to handle and address issues affecting a user’s trust and safety. The helpline will assist users seeking redressal for matters around safety such as fraudulent transactions, suspicious ads, advance payments and more.  

 

CREDITS:

 

Client: Olx

Marketing head: Abhishek Upadhyay

Creative lead: Nisheeth Srivastava 

 

Creative agency: Enormous Brands 

Account management team: Shivi Verma, Heena Kohli,Samrat Motilal

Creative team: Ashish Khazanchi, Abhishek Chaswal, Khurram Haque, Ashish Adpur, Gaurav Uppal, Vageesh Gautam, Harshil Bhardwaj

 

Production house: Uncommonsense Films, Director: Ankur Kapoor,

Executive producer: Ashutosh Joshi