Olx Autos has rolled out the fifth leg of its ‘Olxtraaa’ campaign featuring actor Sharman Joshi to highlight its offerings of pre-owned automobiles.
Conceptualised by Lowe Lintas, the film shows a brother and sister talking on a video call. The duo is discussing the selling price of a car. As the sister continues conversing on her terrace, Joshi suddenly emerges from the sky as an Olx Autos sales representative and offers her a significantly higher price on the car, convincing her to comply.
Client: Olx Autos
Creative agency: Lowe Lintas
Talent agency: M5 Entertainment
Creative: Vasudha Misra, Kartikeya Dixit, Sidhant Mago, Sandeep Bagga and Lalit Bharadva
Account management: Tanul Bhartiya, Vipul Shastri and Chaitra Nambiar
Planning: Anurag Prasad and Punit Singh
Production house: Pick Films
Director: Neal Massey
Associate director: Siddharth Potade and Samar Goley
Producer: Aayush Dua and Nupur Agarwal