Campaign India Team
Feb 16, 2023

Olx Autos gets Sharman Joshi to propose an Olxtraaa deal

Watch the film conceptualised by Lowe Lintas here

Olx Autos has rolled out the fifth leg of its ‘Olxtraaa’ campaign featuring actor Sharman Joshi to highlight its offerings of pre-owned automobiles. 
Conceptualised by Lowe Lintas, the film shows a brother and sister talking on a video call. The duo is discussing the selling price of a car. As the sister continues conversing on her terrace, Joshi suddenly emerges from the sky as an Olx Autos sales representative and offers her a significantly higher price on the car, convincing her to comply.
Client: Olx Autos
Creative agency: Lowe Lintas
Talent agency: M5 Entertainment
Creative: Vasudha Misra, Kartikeya Dixit, Sidhant Mago, Sandeep Bagga and Lalit Bharadva
Account management: Tanul Bhartiya, Vipul Shastri and Chaitra Nambiar
Planning: Anurag Prasad and Punit Singh
Production house: Pick Films
Director: Neal Massey
Associate director: Siddharth Potade and Samar Goley
Producer: Aayush Dua and Nupur Agarwal
Campaign India

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