Campaign India Team
Nov 01, 2022

Ola Electric rides into the future

Watch the films conceptualised by Manja here

Ola Electric has rolled out a campaign to highlight the features of its electric scooters S1 and S1 Pro. 
Conceptualised by Manja, the films showcase the different offerings of the electric scooters and its technological advancements.
The first film features the protagonist practising her gymnastic skills. The woman in the film after somersaulting to the Ola scooter unlocks it by being in a close proximity to the vehicle. It showcases how the scooter unlocks and lights up when the rider is in close proximity with the new update.
The second film depicts the 'party mode' feature of the scooter. It portrays a group of youngsters dancing in front of the S1 and how the scooter headlights are moving to the rhythm of the music being played. 

The third film highlights the 'bolt move' of the S1 and showcases how the scooter can provide a rider with an adrenaline rush.

The fourth film showcases a vintage set-up with the protagonist dressed in a suit moving to the beat of a jazz tune. It aims to portray its vintage interface customisation feature on the dash of the scooters. 
Arvind Krishnan, founder, CEO, Manja, said, "With Move OS 3, great new features like proximity unlock and party mode comes to the S1 and the S1 Pro. You experience a sense of joy when you see it work. Tech is sometimes indistinguishable from magic. We wanted to demonstrate this feature in an equally interesting and memorable manner. All of these films are a result of great collaboration between the team at Manja and Ola electric. Features like these will accelerate the move to electric scooters with Ola leading the charge."
Client: Ola Electric
Agency: Manja
Founder and CEO: Arvind Krishnan and Prajato Guha Thakurta
Creative team: Suyash Barve and Satyajeet More
Director: Ken Rolston
Production house: Another Idea Productions
Campaign India

Related Articles

Just Published

8 hours ago

Cannes Lions and Warc owner Ascential to be ...

Deal agreed by boards of Informa and Ascential but subject to regulatory and shareholder approval.

16 hours ago

If you want to be a creative agency, sell creativity...

To revitalise its Indian operations, the French agency wants to partner with brands that are genuinely eager to collaborate with it. The reason? Marcel prefers focusing on quality over quantity, prioritising meaningful relationships over numerous office openings.

17 hours ago

Google parent Alphabet beats Q2 earnings predictions

The tech giant has beaten Q2 revenue and profit estimates driven by strong ad sales and its cloud unit, and says that its AI investments are “driving new growth.”

18 hours ago

Pringles splits with Grey as it ends 27-year ...

Kellanova, which owns the brand, launched a creative review earlier this year, resulting in a move away from incumbent agency Grey.