Okinawa Autotech has launched an ad campaign titled #YeESahiHai to capture the pulse of Indian consumers about electric two-wheelers. Conceptualised by Chaiwala Pictures, the campaign aims to position the brand as the perfect choice for the dynamic needs of all age groups in the family.
Through the four-part series of films, the brand depicts how it is the better choice for commuting to short and long distances, while also matching the style quotient of tech-savvy users, especially millennials. It also highlights the benefits of electric vehicles over the usage of conventional ICE (internal combustible engine) vehicles.
Rupali Sharma, chairperson, Okinawa Scooters, said, “We are constantly giving our part in making a sustainable, better future and we are not stopping before getting there.” Okinawa provided a promising comparison of why to switch to an EV from ICE. Our engineers and technicians are working on developing design and technology for your convenience and satisfaction.
She added, “In terms of mileage, and operating costs, an electric scooter outperforms an ICE engine. The future is electric, and with the campaign - ‘Ye E Sahi Hai’, we intend to dispel the many common myths about riding an EV.”
The campaign has also been released on digital whereas the TVC has been launched in four regional languages including Tamil, Telugu, Malayalam and Kannada.
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