Advertising Media Marketing Digital The Work
Campaign India Team
Dec 31, 2024

Odonil's nostalgia-driven campaign has a fresh take on familiarity

SocioClout revives Dabur’s Odonil campaign with Jasmin Bhasin, blending nostalgic charm and a fresh twist for the new year.

SocioClout revives Dabur’s Odonil campaign with Jasmin Bhasin, blending nostalgic charm and a fresh twist for the new year.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

4 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

5 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Green isn’t a colour — it’s a claim you prove

6 Green isn’t a colour — it’s a claim you prove

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

7 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

Moves and Wins: Week of 07 July

10 Moves and Wins: Week of 07 July

Related Articles

Is your Gen Z nostalgia marketing going off-target?
Advertising
Apr 04, 2025
Abhilash Madabhushi

Is your Gen Z nostalgia marketing going off-target?

The sound track to successful digital marketing campaigns
Advertising
Nov 21, 2024
Vitasta Kaul

The sound track to successful digital marketing ...

Dabur ropes in Madhuri to promise ‘magic’ of Odonil fragrances
Advertising
Nov 29, 2013
Campaign India Team

Dabur ropes in Madhuri to promise ‘magic’ of Odonil ...

Dabur India assigns digital media mandate to dentsu X
Digital
Apr 20, 2022
Campaign India Team

Dabur India assigns digital media mandate to dentsu X

Just Published

Omnicom tops revenue estimates, APAC posts 6.5% organic growth
Advertising
39 minutes ago
Luz Corona

Omnicom tops revenue estimates, APAC posts 6.5% ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.

WPP hires AKQA global CEO from Accenture
Advertising
2 hours ago
Shauna Lewis

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

Discounts are dead. Rewards speak louder than cashbacks
Marketing
2 hours ago
Vikas Shah

Discounts are dead. Rewards speak louder than cashbacks

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.

All advertising has to become more accountable: Rahul Vasudev
Advertising
3 hours ago
Vinita Bhatia

All advertising has to become more accountable: ...

Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.