Nutralite DoodhShakti Probiotic Butter Spread promotes tasteful health
Watch the film conceptualised by Wunderman Thompson here
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The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?
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It explored topics from global creativity and the transformative role of technology to strategies for enhancing India's performance at Cannes in the coming years.
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Global brands borrowed India’s craft. Sam & Andy’s founding partner claims that Indian creators must now reclaim the narrative—with better systems, sharper storytelling, and unapologetic ownership.
Brands hitch a ride on Rath Yatra's AI bandwagon
From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.