Zydus Wellness has launched a campaign for its new brand, the 'Nutralite DoodhShakti Probiotic Butter Spread'. Conceptualised by Wunderman Thompson, the film aims to tell the viewers of the immunity properties of the butter, combined with its taste.
The film features a family, whose children relish the butter with every food item they consume. When their surprised father asks why they’re so obsessed with it, the mother explains the benefits of Nutralite’s butter to him.
Tarun Arora, CEO, Zydus Wellness,said, “Nutralite has always enjoyed strong trust and equity as a table spread. With heightened consumer need for immunity boosting products, we managed to fast track this new offering because of strong R&D support. Nutralite DoodhShakti Probiotic Butter Spread is made with creamy milk that kids and family will love to eat, while homemakers will be happy because it will also take care of their immunity. The new communication is aimed at highlighting this message and strengthening consumer engagement.”
Priya Pardiwalla and Steve Mathias, VPs and ECDs, Wunderman Thompson, India, said, “Butter has always been a constant member of almost every Indian family. It’s a symbol of our love and affection. But in addition to adding taste, if butter pleasantly surprises users by supporting immunity too, then you just can’t say NO to it. The film centres around ‘Professor Chintu’ who feels this new butter deserves to be part of not just breakfast but every single meal!”
CREDITS:
General manager marketing: Bhupesh Desale
Category lead: Binit Kumar
Agency: Wunderman Thompson
Managing partner: Kishore Tadepalli
Regional creative director: Tista Sen
National planning director: Shaziya Khan
Senior VP and EBD: Samarth Shrivastava
Vice president: Giridhar Bhat
ECD and senior VP: Priya Pardiwalla
ECD and VP: Steve Mathias
Creative director: Manash Parui
Creative director: Arjun Chandravanshi
Senior planning director: Khyati Sarang
Account manager: Jiten Painter
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