Nourish has extended its #SehatKiSunoNourishHiChuno (listen to your health and choose Nourish) campaign to highlight the role of consuming its chokar rich atta. Conceptualised by Leads Brand Connect, the film aims to tell users that the product is healthy, even if consumed in a large quantity.
The film begins with Shilpa and Shamita on the dining table, where Shamita goes on eating rotis. After finishing a few rotis, it strikes her that digesting it would be a problem and she starts to roll on the floor. Seeing this, Shilpa asks her to relax, not roll and tells her that the rotis she ate were made from Nourish’s chokar rich atta, which won’t put her in a situation.
Ashish Khandelwal, managing director, BL Agro, said, “SehatKiSunoNourishHiChuno is an initiative which was launched with an aim to create awareness of eating healthy good quality food products. We believe that the best way to connect with the consumers is by being with them. So in each of our ad campaigns we tried to portray the real life situations which connect with the people.”
Richa Khandelwal, managing director, Leads Brand Connect, said, “We wanted to come up with the idea that instantly clicks the audience. In the past, people have talked a lot about the benefits of eating good quality, fibre rich food. We wanted to change the perception of the audiences and consumers in a different manner that can be recalled as a story. Right from the beginning, we knew we wanted to add some flavour of humour which touches the hearts and minds of the people.”
The campaign is live across TV, social media, digital, radio, and print.